Building an eCommerce Website in Webflow – Step-by-Step Guide (2025)
Thinking of launching your own online store but don’t know where to start?
You’re not alone. Many business owners, freelancers, and designers get stuck on choosing the right tools and figuring out the process.
But here's the good news: building an ecommerce website using Webflow is easier than you think. You don’t need to be a programmer, and you don’t have to use complicated systems like Shopify or WooCommerce if they don’t suit your needs.
Whether you want to sell just one product or launch a full online shop, Webflow ecommerce gives you the freedom to design your site exactly how you want. And with the right steps, you can go from idea to a fully working store without hiring a developer.
In this guide, we’ll walk through a simple, clear process so you can build a modern, professional ecommerce website that fits your brand and works smoothly across all devices.
Let’s get started.
Why Choose Webflow for eCommerce in 2025
When you're building an ecommerce website, choosing the right platform is a big step. Many platforms are either too limited in design or too complex to manage without a developer.
Webflow ecommerce offers a balance of design freedom and functionality, especially for designers, small business owners, and first-time store builders.
Key reasons to choose Webflow:
1. Design control
You can fully customize the layout and structure using webflow components, not just drag-and-drop blocks.
2. No coding needed
The visual editor makes it easy to build pages without writing code.
3. Built-in content management
With webflow cms, managing product details, collections, and content is simple.
4. Mobile-friendly by default
The webflow website builder creates responsive designs that look good on all screen sizes.
5. Smooth performance
Fast load times and secure hosting are included.
6. Better shopping experience
You control the full user journey, from homepage to checkout.
7. Scales with your business
Start with a single product or use professional webflow templates to build a full store.
If you want a platform that’s flexible, easy to learn, and gives you full creative freedom, Webflow for ecommerce is a solid choice.
Step-by-Step Process for Building an eCommerce Website
If you're ready to design and launch your store using Webflow ecommerce, follow these steps closely. This guide focuses on building an ecommerce website visually, using the Webflow website builder, no code or plugins needed.
Whether you're using a template or starting from scratch, this tutorial will help you create a responsive, professional store that works across devices.
Step 1: Set up your Webflow project
This is where everything begins. You’ll start by creating your project inside Webflow so you can begin building visually.
- Go to webflow.com and sign up or log in.
- Click New Project and choose:
- A blank project if you want full control
- A webflow ecommerce template if you want to save time
- Name your project (e.g., “My First Store”) and launch the Webflow Designer.
Inside the Designer, you’ll see a visual canvas, the page navigator on the left, and styling panels on the right. This is where you’ll create your entire website step by step.
Step 2: Create core pages for your ecommerce site
Every online store needs a set of essential pages. Webflow allows you to build and manage all of these visually.
Using the Webflow website builder, build the essential pages your store needs:
- Homepage: Introduce your product or brand
- Product Page: A dynamic layout for each item
- Cart Page: Where users see selected items
- Checkout Page: Where they pay and confirm
- Thank You Page: Optional, but adds a nice touch
- About, Contact, FAQs: Add these for credibility
To create a page:
- Open the Pages panel (left sidebar)
- Click the plus icon next to "Pages"
- Choose "Static Page" for About/Contact, or "CMS Page" for Product templates
Each page is editable using Webflow’s drag-and-drop interface. You can add sections, images, buttons, and animations visually.
Step 3: Set up your product CMS collection
Products are managed inside Webflow using the webflow cms. This lets you create dynamic pages for each product.
Webflow has a built-in ecommerce CMS system. Here’s how to start:
- Click on the CMS (Collections) panel
- Select the pre-built Products collection
- Click Add New Product
For each product, fill in:
- Product name
- Short and long descriptions
- Price, SKU, inventory
- Product image
- Category or tags (optional)
If you're only selling one product, keep it simple and focus on quality visuals and storytelling. If you have multiple products, organize them with custom fields like color, size, or type.
Your webflow ecommerce layout will automatically link to this collection once you connect the fields.
Step 4: Design your product and collection pages
Webflow uses CMS templates to create individual product pages. You can customize the layout fully.
Webflow creates a Product Template Page using the CMS structure. This page will generate a version for each product you add.
To customize:
- Open the Product Template Page
- Drag elements from the Add Panel (text, image, buttons)
- Click each element and bind it to product data using the purple CMS symbol
Common CMS bindings:
- Product Name → H1 Heading
- Product Image → Image block
- Price → Text element
- Description → Rich text field
- Add to Cart → Ecommerce button
You can style this layout however you like. Keep the hierarchy clean and make sure the CTA buttons stand out.
Step 5: Style the cart and checkout flow
Webflow gives you built-in pages for the shopping cart and checkout. You can style them to match your brand.
These pages are already created for you in Webflow.
To customize:
- Open Cart Page and Checkout Page from the Pages panel
- Click on form elements, inputs, and buttons to style them
- Add your logo, custom thank you messages, or trust badges
You can preview the cart behavior using the shopping bag icon in the navbar. Add a product, go to the cart, and walk through the checkout layout.
This is where your brand voice and visual identity matter most. Keep it clean, distraction-free, and clear.
Step 6: Connect payment methods
Once your store is ready to collect orders, you’ll need to connect a payment gateway. This is done in the site settings.
To accept payments:
- Go to your site Settings → Ecommerce → Payments
- Connect a Stripe or PayPal account
- Enable Apple Pay (if you’ve connected Stripe)
You can also define:
- Supported currencies
- Country restrictions
- Email receipts and order confirmations
All payments are securely processed through Webflow’s backend. You don’t need extra tools or plugins for this.
Step 7: Set up shipping, tax, and order management
Every ecommerce site needs clear shipping and tax options. Webflow lets you set these up manually or automatically.
Inside the Ecommerce tab:
- Shipping Settings: Add flat rates, free shipping, or custom regions
- Tax Settings: Enable automatic tax calculation by country
- Order Management: Customize order status emails and connect tools like Shippo for fulfillment
Webflow integrates easily with shipping tools, giving you flexibility to print labels and track packages.
Step 8: Add branding and visual styling
Your design needs to reflect your brand. Webflow lets you apply consistent styles throughout the site.
Inside the Designer:
- Set global colors and fonts under the Style Guide or Body element
- Use consistent spacing and alignment to improve the visual flow
- Add your logo to the navbar and checkout page
- Use a limited color palette and 1–2 fonts for consistency
Flowfye’s webflow templates already include design systems. You can start with those and replace content to match your brand.
Step 9: Optimize for mobile and SEO
Most users will visit your site from a phone. You also want your store to show up in search engines like Google.
Webflow sites are responsive by default, but always check:
- Click the tablet and mobile icons in the top bar
- Adjust padding, font sizes, and stacking on smaller screens
- Hide large animations or high-res images on mobile if needed
For webflow seo, go to Page Settings:
- Add a custom title and meta description
- Use alt tags for all product images
- Connect your domain to Google Search Console after launch
Step 10: Test everything before launch
Before you go live, test every action a visitor might take. This helps catch small issues before real customers land on your site.
Before going live:
- Add a test product
- Run through the full purchase process
- Check all links, CTAs, and form submissions
- Preview on all screen sizes
- Try different payment methods using test mode
Use Webflow’s Publish button to push your changes to a staging domain. Once you're confident, move to the final domain and choose a webflow ecommerce pricing plan to unlock checkout and live orders.
Get Started with Webflow eCommerce Templates Today
If all those steps seem like too much, that’s completely normal. Building an ecommerce website from scratch takes time, planning, and patience. But you don’t have to do it all manually.
With Flowfye’s Webflow ecommerce templates, you get a complete setup from the start. Everything is already designed, structured, and optimized. You just swap in your own content, and your store is ready to go.
No coding. No setup stress. Just launch and customize.
Here are four templates made for specific ecommerce niches:
Juicefye
For juice bars, smoothie shops, and organic drink sellers. Juicefye has a vibrant and clean layout with ready-made sections for ingredients, benefits, and featured products.
$79 USD
To buy this template: Buy Now
Fitfye
Made for fitness brands, activewear stores, or sports supplements. Fitfye features bold design blocks, flexible product grids, and a mobile-optimized cart experience.
$99 USD
To buy this template: Buy Now
Ocera
Perfect for beauty, skincare, and self-care brands. Ocera offers a minimal, elegant design with large image spaces, detailed product pages, and soft transitions.
$79 USD
To buy this template: Buy Now
Fyelab
Designed for tech, gadgets, or electronics. Fyelab has clean layouts, product comparison sections, and CMS-powered filtering so your users can browse with ease.
$79 USD
To buy this template: Buy Now
Each template includes:
- Fully functional webflow ecommerce integration
- Mobile-responsive design from homepage to checkout
- Built-in CMS for product and category management
- Styled cart and checkout pages
- Easy customization with clear sections
- Optional Figma files included after purchase
If you want to avoid the full build process, Flowfye templates give you a shortcut. Just choose one, customize the content, and launch your store.
Browse all Flowfye Webflow Templates
Need a Custom Webflow eCommerce Website?
If you want a store that fits your brand perfectly but don’t have time to build it yourself, we’ve got you covered.
At Flowfye, we don’t just sell templates, we help customize them for you. From product setup to full design adjustments, our team will tailor your ecommerce site to match your brand and goals.
You choose the template. We handle the build.
Start with a Flowfye Template
Need Customization Help? Contact Us
Let us take care of the setup so you can focus on growing your business.
